Flexible Futures!
There's been a lot of talk about the 'new normal' or the 'next normal' over the year, and what that's going to look like. I even created a free resource earlier in the year based around this concept, to help business leaders review the various elements of their business and establish a plan to move forwards. But this phrase feels like it suggests some sort of fixed state that can be defined, described and planned for. And as things progress and we watch events unfold, I think we've realised that this isn't the case. What happened during the Pandemic We saw huge leaps forward in some areas as a result of Covid, which might otherwise have taken years, such as – the quick creation of the nightingale hospitals, a n almost immediate shift towards remote working, adapting to virtual medical appointments and many more. For businesses that were forced to change, they seem to fall somewhere on a spectrum: were able to completely change what they were